Being different can feel scary. People might doubt you, and you might even doubt yourself. But, it turns out, being different is one of the main keys to success in the Salon Industry. In this episode, I’m chatting with Lauren Robertson, the founder and owner of Melbourne’s Vision Blonde Salon. Lauren shares her story about how she gained over 25,000 Instagram followers in 3 years. Lauren believes that the key to her success is the point of different her Salon has. As a blonde concept Salon in Melbourne, Lauren had a lot of people questioning whether she would make it, with such a specialist market. Lauren chats to us all about how she gained success through being different and how she utilised Instagram to achieve this. She shares some valuable tips on how you too can grow your Instagram following, and how believing in your dream whole-heartedly, and really trusting your gut, can be the most powerful driving factors for success.   In this episode you’ll hear:         Why it’s important to be different         Instagram as a tool to market your business         How to grow your social following         Tips for a great Insta feed         Reasons why consistency online is important         Relevancy and how to achieve it   Recommended Links https://www.instagram.com/melbournehairblogger/?hl=en (CLICK HERE) to check out MelbourneHairBlogger on Instagram https://www.instagram.com/visionblonde/?hl=en (CLICK HERE) for Vision Blonde’s Instagram https://www.facebook.com/visionblonde/ (CLICK HERE) for Vision Blonde on Facebook https://www.visionblonde.com.au/ (CLICK HERE) to see the Vision Blonde Website