Have you ever hosted an event in your Salon? In any career, continuing education in your chosen industry is vital to your growth. That could be attending seminars, events, or even listening to Podcasts (woohoo!) But what's more important than only encouraging your Team to be engaged in the industry is encouraging them to be an active part of your Business. A great way to do this is by hosting events. In this episode, I'm chatting with Kate Reid. Kate’s Hair Journey has taken her to great heights- from Australia to the USA, where she works as the Global Colour Director for Kevin Murphy’s Colour Me range. Kate is passionate about education within the Salon Industry, and today she’ll tell us all about why we should be, too. There are so many opportunities now to connect with clients on Social Media, but it doesn’t mean that online and in the chair are the only real chances you have to talk with them. Kate explains how putting on events can actually help you connect with your clients and your team in a way that is more personal for your clients, and also more involved for your Team. Kate will talk you through the process of planning a successful event and tell you how to delegate more and more to your Team—and why this is so essential.   In this episode you’ll hear about:         Why you should be hosting and attending Salon Events         How to get your team more engaged in the Industry         Ways that Events can provide you with Social Media Content         Batching Content         The process of hosting an event         How to identify your Brand Culture   Recommended Links https://www.mastersofbalayage.com/ (CLICK HERE) to check out Masters of Balayage https://edwardsandco.com.au/education/ (CLICK HERE) to find out more about Seminars with Jaye Edwards https://www.instagram.com/hairfashionstyler/?hl=en (CLICK HERE) for Kate Reid on Instagram https://www.youtube.com/channel/UCBttfdVd9-cCCL192bXKkJA (CLICK HERE) to see Kate’s Youtube Channel https://www.facebook.com/pg/hairfashionstyler/jobs/571002299962711/%C2%B7 (CLICK HERE) if you want to check out Kate’s Facebook Page https://www.facebook.com/groups/361978007973982/ (CLICK HERE) to join me on the Salon Owner's Collective Facebook Group