Do you ever stop and ask yourself, “WHY am I doing this?” As a Business Owner, it can be easy to get into the habit of marketing how and what you think you should be marketing, without stopping to think why you’re actually doing it. Today I’ll be joined by Kim Barrett. Kim’s business “Your Social Voice” sets out to help business owners do what they do best, and taking the pressure away from you as an owner, when it comes to doing all the marketing. I think we can all agree when I say that we didn’t get into the hair and beauty industry so that we could become a Marketer. We got into the industry because we love hair, beauty and serving our clients. So it can sometimes feel daunting when you know you should be marketing your business online and on socials, but you’re not really sure where to start. Today, Kim and I chat about what is the #1 Key Factor to marketing your business online moving into 2020. Kim will explain how to change your focus to building connections rather than growing your ‘likes’, and why you should stand up and take note of this. You need to identify and get clear on the purpose of your business if you want your online marketing to be successful. In the episode, Kim goes over how you can find your purpose and utilise that to create engaging campaigns, and how you can tap into the problems of your potential clients so that they actually want to listen to you.   You will learn: What kind of content really works on Social Media How to figure out why you’re doing this Ways to create engagement online Why you should have an ideal client   Recommended Links https://www.audible.com.au/pd/The-Goal-Audiobook/B00IFGHAFY?source_code=M2MOR0002SH022414&gclsrc=aw.ds&ds_rl=1252391&gclid=EAIaIQobChMIhoGf1IPC4gIVmCQrCh0sPQsgEAAYASAAEgIDiPD_BwE (CLICK HERE) to listen to “The Goal” by Dr Eliyahu Goldratt http://www.yoursocialvoice.com.au (CLICK HERE )to check out the Your Social Voice Website https://www.facebook.com/yoursocialvoiceaus/ (CLICK HERE )to see Your Social Voice on Facebook https://www.instagram.com/realkimbarrett/ (CLICK HERE )for Kim’s Instagram Page https://www.facebook.com/groups/SalonMarketingCollective/ (CLICK HERE) to join the Salon Marketing Collective Facebook Group