Marketing. It’s one of those words that makes so many Salon Owners that I know groan when they hear it… We all know we should be doing it, and we all know there are some people doing it better than us. I personally know so many Business Owners who constantly feel frustrated with their Marketing progress… or lack thereof! Like… why can’t I just have 200,000 followers already?! Well, that’s because there’s no one right answer to marketing. ...but there are some things that will help. Ads- whether that’s Facebook, Instagram, or in this case, Google Ads, are key in your Salon Marketing scheme. In this episode, I'm joined by Deirdre Andrews. Deirdre is a Marketing Expert and her business- Define Marketing- helps business owners like yourself set up and manage their own profitable online marketing campaigns using google ads. Tune in to hear Deirdre’s top tips on using google ads to market your business and why everyone should be using them!   KEEP YOUR BUSINESS ALIVE  https://salonownerscollective.com/podcast/market-your-business-the-right-way (CLICK HERE) to join the FREE Training Series- your key to keeping your business alive during this time https://salonownerscollective.com/podcast/market-your-business-the-right-way ()   Recommended Links https://profitfirstbook.com/ (CLICK HERE) to check out Profit First by Mike Michalowicz https://www.instagram.com/definemarketingblog/?hl=en (CLICK HERE) to check out Define Marketing on Instagram https://www.definemarketing.ca/cheat-sheet/ (CLICK HERE) to check out the Cheat Sheet https://www.facebook.com/groups/SalonMarketingCollective/?ref=bookmarks (CLICK HERE) to join the Salon Marketing Collective FB Group https://www.facebook.com/groups/salonownerscollective/?ref=bookmarks (CLICK HERE) to join the Salon Owners Collective FB Group