“Is it best to specialise in one area of hair or beauty… or try to appeal to a wider audience?”  This is a question I get asked a lot. Whether it’s about hair or beauty, so many Owners that I know often feel torn between what I call ‘niching down’, or instead trying to appeal to more people. And I know how you feel! You often feel like you don’t want to narrow down your options… because that seems counter-intuitive, right?! But then again, you see so many other Salons & Spas out there targeting a super-specific audience, and you wonder whether you should start doing the same… I actually have a super strong opinion on this… it’s one that I really believe in whole-heartedly.  Tune in to this ep to hear my thoughts…  Let's chat... I'd like to chat with you a bit more about your business and how I may be able to help you. Just https://bit.ly/ChatwithMeSalonMastery (click here) to jump over into messenger & chat! Recommended Links https://www.facebook.com/groups/361978007973982/ (CLICK HERE) to join the Salon Owners Collective Facebook Group